Bailey AG is a marketing agency for hardworking ag businesses, big or small. We help equipment makers and the dealers who sell their products get seen, get leads, and grow sales.
+Lead programs that feed qualified leads to dealers
+Co-op and local campaigns, on brand and ready to run
+CRM and follow-up automation in front of sales
02
Digital campaigns and paid media
Meta, Google, connected TV, email, and text, built to reach growers where they scroll, search, and stream.
03
Product launches and media outreach
A clear product story, launch support, and stories placed in the ag media your customers trust.
04
Brand and creative
A brand that feels real, earns trust, and connects with people who value hard work.
02 / Selected work
Proof in the field.
Real results for an equipment manufacturer, its dealer network, and the producers we work with.
Case study · Global irrigation equipment manufacturer
A lead engine that feeds the whole dealer network.
Social and digital campaigns that send qualified leads straight to dealers, with CRM and automation that put follow-up in front of sales.
MetaGoogle PMaxConnected TVDirect mailText and emailCRM automation
600+
Qualified leads
$1M+
Closed sales, June to date
More from the field
Big launch or family ranch.
Same crew, same work ethic. Here's how that looks for an equipment maker's media launch and a ranch going direct to customers.
Equipment manufacturer · Podcast
A branded podcast, studio to every channel
Tech stack, website, and episode templates, launched on Apple, Spotify, and YouTube.
Family ranch · Brand and e-commerce
From pasture to online checkout
Brand, website, and direct e-commerce that took a farm-to-plate business to market.
Equipment manufacturer · Product launch
"... Unveils E3 Precision Center-Pivot System"
American Ag Network
Launch stories also placed in
High Plains Journal, New AG International, KOLN 10/11 NOW, KSNB Local4, Potato Grower, Farmers Hotline, and GlobeNewswire
03 / Who we serve
Ag. Every acre. All in.
We know these buyers because we've worked alongside them our whole career. Busy, practical, and skeptical of hype.
OEMs and equipment manufacturers
Brands building the equipment that keeps agriculture moving.
Ag retailers and dealers
Storefronts and service providers keeping growers equipped and running.
Farms, ranches, and rural businesses
Producers and rural operators who work the land every day.
// Fun facts
08
Age 8 · First business
Renting doves for weddings and special occasions. Mostly to keep Dad from eating them.
09
Age 9 · Head gardener
Ran the front-tine tiller and the family garden. My brothers weren't much help.
$
Probably his first purchase
Lemonheads and a John Deere bedspread.
Life-changing words
"You're not raising trees. You're raising boys."
Dad, after my boys cut down my favorite tree in the flower garden, then tried to fix it with gauze.
04 / Meet the founder
"Every business has a story. Our job is to tell it so well that farmers want to be part of it."
Cody BaileyFounder
Cody Bailey spent much of his career as a director of product management at one of the world's largest makers of mechanized irrigation equipment, leading engineering and marketing on more than 30 product launches across ag markets worldwide.
Then life happened. 2024 was a year that left him without words. He chose family over the corporate world and started Bailey AG to help brands and their dealers do the same, without the overhead of a big agency.
On stage
Helping ag businesses get a little better, one room at a time.
Cody speaks at dealer meetings, conventions, and ag events about marketing that works in the real world. Practical ideas people can use the next morning, whatever the size of their business.
Bailey AG is a marketing agency for hardworking ag businesses. We help equipment makers and the dealers who sell their products get seen, get leads, and grow sales through dealer and channel marketing, digital campaigns and paid media, product launches, media outreach, and brand work.
Who do you work with?
Ag OEMs and equipment manufacturers, ag retailers and dealers, and farms, ranches, and rural businesses. Big or small.
Do you work with dealers directly, or only manufacturers?
Both. Many of our programs help manufacturers support their dealer networks, and dealers can also work with us directly on local campaigns, branding, and signage.
What is co-op marketing, and can you help with it?
Co-op marketing is when a manufacturer shares the cost of a dealer's local advertising. We help brands build co-op programs that dealers actually use, with ready-to-run campaigns and simple claim tracking.
How does a project get started?
Send us a note through the contact form. We'll set up a short call to learn your business and goals, then come back with a clear plan and scope.
Where are you located?
Bailey AG is based in Missouri, and we work with ag businesses wherever they are.
Is Tumbleweed part of Bailey AG?
Yes. Tumbleweed is a Bailey AG company: a platform that helps manufacturers put every campaign in every dealer's hands. You can learn more at tumbleweed.ag.